An exciting opportunity for a Sales & Marketing Director to drive significant growth within a successful and established travel technology business. This company is a recognised leader in enterprise software and services for tour and rail operators, delivering high-quality solutions and deep industry expertise to a global customer base.
The Sales & Marketing Director will be responsible for shaping and executing a comprehensive sales and marketing strategy to support scalable, long-term business growth. This is a business-to-business commercial leadership role, focused on increasing sales performance, strengthening the brand, and expanding the customer base across international markets.
Key Responsibilities
Maximise the commercial potential of the business and support shareholder ambitions.
Develop and implement a growth-oriented commercial strategy that drives success in the short-, mid-, and long-term.
Establish systems, controls, and scalable processes to support a high-performance sales operation while maintaining an entrepreneurial approach.
Win new business across software products and business support services.
Manage customer retention, upselling, and cross-selling to existing clients.
Create and execute a targeted, multi-channel marketing strategy aligned with key market segments.
Strengthen the company’s brand and market presence as a global expert in travel technology.
Represent the business at public events, in PR activities, and through thought leadership.
Lead and develop the sales and marketing team, currently comprising three business development specialists, a marketing manager, and a marketing assistant, with plans to expand in 2025.
Manage a budget for international events, digital and traditional marketing initiatives.
Collaborate closely with senior leadership across Operations, Product, and Finance to support strategic planning and execution.
Experience Required
Proven track record of delivering profitable growth in a fast-paced travel, leisure, or software technology environment, including P&L responsibility.
Experience in selling high-value enterprise software and associated services.
Strong international experience in sales and commercial operations.
Skilled in building go-to-market strategies and new sales channels for premium brands.
Demonstrated success in leading and scaling commercial and sales teams in competitive or fragmented markets.
Comprehensive understanding of multichannel marketing strategy and execution.
Willingness to engage in both strategic planning and operational detail.
Ideally, knowledge of the travel industry, particularly tour and rail operators.
Familiarity with other functional areas such as Customer Support, Professional Services, or Software Development is a plus.
Comfortable in public-facing roles including media, PR, and speaking engagements.
Personal Characteristics
Inspirational leader with strong strategic thinking and organisational skills.
Results-driven with a hands-on approach and a tenacious mindset.
Commercially sharp and naturally entrepreneurial.
Resilient, energetic, and adaptable to challenges in technical, people, and commercial domains.
Highly analytical and financially literate.
Excellent communicator and natural networker.
Passionate about travel and the transformative role of technology in the industry.
Language skills—particularly in French, Spanish, Italian, or German—are an advantage.
Hybrid working, with at least two days in the office.